A collection of projects that showcase my approach to solving complex design challenges through user-centered thinking, strategic planning, and collaborative leadership.
Designed a comprehensive B2B portal for HR teams to manage employee insurance, resulting in 65% reduction in support tickets and 40% faster enrollment processes.
Complete redesign of a financial platform serving 500K+ users, resulting in 40% increase in user engagement and 25% reduction in support tickets.
Built a comprehensive design system that unified 12 product teams and reduced design debt by 60%. Established governance processes and training programs.
Led the design of a mobile app that helps patients manage chronic conditions, improving adherence by 35% through thoughtful UX and accessibility features.
Scaled design team from 5 to 25 designers while establishing new processes, career frameworks, and design operations that improved efficiency by 40%.
Led comprehensive brand refresh that increased brand recognition by 45% and improved conversion rates across all marketing channels.
Established research operations that enabled 3x more user studies while maintaining quality standards and reducing research cycle time by 50%.