Complete redesign of a financial platform serving 500K+ users, resulting in 40% increase in user engagement and 25% reduction in support tickets.
The existing platform had grown organically over 5 years, resulting in inconsistent user experiences, high bounce rates, and increasing customer complaints about usability.
Led a comprehensive redesign process involving user research, stakeholder alignment, and iterative design testing to create a cohesive, user-friendly experience.
User Research & Analysis
Stakeholder Workshops
Information Architecture
Wireframing & Prototyping
Usability Testing
Visual Design
Development Handoff
Launch & Iteration
40% increase in user engagement
25% reduction in support tickets
60% improvement in task completion rates
15% increase in customer satisfaction scores