RESUME

I bring curiosity, collaboration, and a human-centered mindset to drive meaningful change.

Change that fuels product growth and improves human lives.

Download Resume
01
ABOUT ME

Where I Come From.

Born and raised in India, I learned the value of adaptability and collaboration early. These traits still guide my approach: listening actively, asking the right questions, and empowering others to succeed. Based in Philadelphia for most of my career, I have also worked closely with teams in New York, San Jose, and across global markets.

Why I Design

I'm passionate about turning vision into outcomes by aligning design with business goals, user needs, and team growth. For me, design is not just about creating - it's about enabling meaningful change.

What I Bring

For over 15 years, I've focused on creating meaningful user experiences - meeting people where they are and building shared understanding. My work spans advising stakeholders on becoming experience-led, leading design teams, and contributing hands-on as a UX/Product Designer.

02
INDUSTRIES

I've worked with design across various industries and domains.

01

Healthcare

platforms, member portals, and agent-facing tools for health insurers.

02

Financial services

spanning small business banking, credit, and payment solutions.

03

Enterprise SaaS

and internal tools for telecom and connectivity providers.

04

AI-powered experiences

including chatbots, knowledge tools, and agent assist systems.

05

Design systems

and design ops for enterprise-scale consistency.

06

Self-service platforms

for billing, account management, and customer support.

03
EXPERIENCE

I've contributed as a design leader and hands-on designer for:

01

Independence Blue Cross

Product Design Leader

March 2023 – Present

Independence Blue Cross is a leading regional health insurer serving millions of members across commercial, Medicare, and Medicaid plans, undergoing a multi-year digital modernization.

Senior design leader for a large-scale enterprise ecosystem spanning customer-facing, agent-facing, and internal operational platforms across desktop, mobile, and service tools.

Leadership & Strategy

  • Built and scaled a multidisciplinary UX organization supporting a multi-year migration across 30+ enterprise applications, increasing delivery capacity and cross-functional effectiveness.
  • Defined and evangelized a long-term UX strategy focused on platform consistency, agent productivity, and operational efficiency across multiple product and design pods.

Product Impact

  • Led UX for agent-facing platforms, creating and validating key workflows through hands-on prototyping and usability testing with research partners.
  • Directed experience strategy for AI-powered agent chatbot and knowledge tooling, reducing average handling time by ~18% while improving agent confidence and accuracy.
  • Led UX for member self-service desktop and mobile apps, increasing digital engagement by 20% and reducing call center volume by 15%.

Design Systems & AI

  • Defined the enterprise design system strategy, enabling consistency, accessibility, and a projected 25% reduction in design-to-development cycles.
  • Embedded AI-assisted design workflows and Lean UX practices, accelerating validation cycles by 30%.
02

U.S. Bank

AVP, User Experience

May 2022 – March 2023

03

Comcast Business

Manager, User Experience

Lead UX Designer | January 2018 – July 2019

July 2019 – May 2022

04

May Media Group & Early Career

Senior UX/UI Designer and Creative Consultant

2008 – 2018

04
SKILLS & EXPERTISE

What I bring to every project

01Product Design Strategy & UX Vision
02Agent & Internal Tool Experiences
03Workflow-Driven & Productivity UX
04Design Systems & Design Ops
05AI & Conversational Experience Design
06Journey-Based & Role-Based Design
07Team Scaling, Hiring & Mentorship
08Cross-Functional Leadership & Influence
09User Research Partnership & Insight Translation
10Accessibility & Enterprise-Scale Consistency
AWARDS & RECOGNITION

Stevie Award for Achievement in User Experience

Comcast Business

Recognized for leadership and impact in designing enterprise-scale self-service platforms that improved customer experience and business performance.

05
EDUCATION

Academic background

01

Master of Science in Computer Science

Guru Nanak Dev University, India

02

Bachelor of Science in Computer Science

Guru Nanak Dev University, India

CERTIFICATIONS
01Artificial Intelligence Micro-Certification AIC, Product School
02Information Architecture, Nielsen Norman Group
03Human-Centered Design, IDEO
COMMUNITY

Volunteer & Leadership

01

Community Leader, Asian and Pacific Islander Employee Resource Group

02

Mentor for early-career and student designers focused on UX, UI, and product thinking


Get in Touch

Let's connect

I'm always open to discussing design leadership opportunities and collaborations.

Master Shifu

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